AskIt.com Receives Users Choice Gold Award

Prize Recognizes Excellence in Customer Relationship Management

AskIt!, the flagship product of AskIt.com, was entered in the Self Service Solutions category, where it was recognized as the easiest to use, quickest to implement, most cost-effective solution for Web-based customer service.

When a visitor asks a question on a Web site using AskIt!, an automated expert system searches the database to provide a relevant answer. Most routine questions can be handled in this way. If the questioner does not receive a satisfactory answer, the question can be submitted online to an in-house service representative at the client's site. That expert's answer then becomes part of the database. In this way, AskIt! builds an ever-expanding and more robust database of vital information. AskIt! works behind the scenes, transparent to the user who poses questions on a customer's Web site.

Users Choice is the only awards program in which customer relationship management (CRM) products are judged by end users. Winners are determined not by the number of ballots cast but by the degree of user satisfaction and the impact the CRM product has had on the users' ability to interact with their customers. Gold Awards are reserved for products or services scoring highest in a category that attracted widespread voting and included at least three competitive products receiving broad support. The 2000 Users Choice Awards included more than 34 product categories.

“The response of our customers' satisfaction with the AskIt! system has been enthusiastic and loyal,” said David Gusick, Chief Executive Officer of AskIt.com. “It's gratifying to have the value of our cost-effective, responsive service recognized by this industry award.”

Kathryn Grayson, Editorial Director of Customer Support Management, said, “Nothing speaks so directly about the quality and effectiveness of a product as does end-user acclaim.”

About AskIt.com
AskIt.com, www.askit.com is the first company providing affordable outsourced online customer service and support solutions targeted specifically to organizations seeking an easy to use and rapid to deploy solution for their Web sites or intranets. AskIt.com is backed by investors including internet.com Venture Partners III, part of the affiliated venture capital arm of internet.com Corporation (NASDAQ: INTM), and Advanta Growth Capital Fund L.P., venture capital affiliate of Advanta Corporation (www.advanta.com) (NASDAQ: ADVNA, ADVNB).

AskIt.com's solution allows companies to cost-effectively: reduce inbound emails and customer support costs up to 80%; increase customer service levels by offering 24x7 automated support; and, gain valuable insight into their businesses. The AskIt! system's functionality includes: self-help; inbound and outbound email management tools; and, integration with live-chat. AskIt.com customers include: Dean & Deluca, ritzcamera.com, Boater's World, The American Society for Association Executives, the American Institute of Graphic Arts, the New York New Media Association, BabyUniverse.com, and ActionGear.com. AskIt.com is a privately held company and is headquartered in New York. For additional information, contact info@askit.com or call (212) 414-9590.