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AskIt! Crisis Management Tool Provides 'Online Hotline' For Companies In Crisis

An Affordable Online Customer Support Solution Helps Manage Inquiries During Emergencies

New York, – November 1 – AskIt.com, an Application Service Provider (ASP) that is a leader in outsourced online customer service solutions, today announced the rollout of AskIt! Crisis Management Tool (AskIt! CMT), an affordable way for companies to manage inquiries during a crisis.

AskIt! CMT enables companies to provide crucial information to the public in an emergency situation, using an automated expert system to answer the most frequently asked questions. The system can be easily set up and running in a few hours with prices varying according to the needs of the company and the complexity of the crisis. Like AskIt!, AskIt.com's flagship customer service product, AskIt! CMT works behind the scenes, transparent to the user who poses questions on a customer's Web site.

When a visitor asks a question on a Web site using the AskIt! CMT solution, an automated expert system searches the database to provide a relevant answer. Most routine questions can be handled in this way. If the questioner does not receive a satisfactory answer, additional questions are submitted, online, to an in-house service representative at the client's site. That expert's answer then becomes part of the database. In this way, AskIt! CMT builds an ever-expanding and more robust database of vital information.

“Companies in crisis can now respond to the public quickly by using AskIt! CMT as an online hotline,” stated Ken Shapiro, President of AskIt.com. “This is an essential crisis management tool that is affordable, easy to manage and can be launched in just a few hours. We believe AskIt! CMT will prove tremendously valuable in both the private and public sectors. It can provide quick accurate answers to large numbers of inquirers in the event of such diverse situations as a product recall, a natural disaster, changes in transit schedules or public health crises.”

AskIt.com recommends that companies set up AskIt! CMT before an emergency occurs so that it will be available if needed. But it can be set up on short notice, if necessary. A company can find more information on how to implement the AskIt! CMT solution by visiting the AskIt.com Web site, www.askit.com, and clicking on the “AskIt! CMT” link.

About AskIt.com
AskIt.com, www.askit.com, is the first company providing affordable outsourced online customer service and support solutions targeted specifically to organizations seeking an easy to use and rapid to deploy solution for their Web sites or intranets. AskIt.com is backed by investors including internet.com Venture Partners III, part of the affiliated venture capital arm of internet.com Corporation (NASDAQ: INTM), and Advanta Growth Capital Fund L.P., venture capital affiliate of Advanta Corporation (www.advanta.com) (NASDAQ: ADVNA, ADVNB).

AskIt.com's solution allows companies to cost-effectively: reduce inbound emails and customer support costs up to 80%; increase customer service levels by offering 24x7 automated support; and, gain valuable insight into their businesses. The AskIt! system's functionality includes: self-help; inbound and outbound email management tools; and, integration with live-chat. AskIt.com customers include: Dean & Deluca, ritzcamera.com, Boater's World, The American Society for Association Executives, the American Institute of Graphic Arts, the New York New Media Association, BabyUniverse.com, and ActionGear.com. AskIt.com is a privately held company and is headquartered in New York. For additional information, contact info@askit.com or call (212) 414-9590.