AskIt.com Signs ritzcamera.com As 50th User Of Online Customer Service Solution

Expert System Response Available on Multiple Consumer Web Sites

AskIt! offers immediate response to a client's most frequently encountered customer service inquiries. An automated expert system interprets customer questions and draws on a database of client-provided information to provide a relevant answer. A customer who is not satisfied by this initial response can enter an additional question, which is referred to the client's in-house customer service representative (CSR). The CSR's answer becomes part of the database, so the content of the automated response system becomes steadily richer and more useful. No question ever needs to be answered twice.

“We're very enthusiastic about adding AskIt's powerful customer service solution to our Web site,” said Fred H. Lerner, President and Chief Executive Officer of Phobo.com. “Our customers will benefit from rapid, accurate answers to their questions, and phobo.com will save time and money. Freed from answering routine queries, our customer service representatives will be able to dedicate themselves to resolving more complicated questions.”

“We welcome phobo.com and its flagship sites, ritzcamera.com and boatersworld.com, as prestigious additions to our customer list,” said Ken Shapiro, President of AskIt.com, “and we are gratified that with this addition we have reached the exciting benchmark of our 50th customer.”

AskIt.com's customer list includes companies in market segments as diverse as online retailing, financial services and professional associations. Many companies offer AskIt's service to consumers accessing their Web site; others use it to provide information to employees by means of their corporate Intranet.

About AskIt.com
AskIt.com, www.askit.com, is the first company providing affordable outsourced online customer service and support solutions targeted specifically to organizations seeking an easy to use and rapid to deploy solution for their Web sites or intranets. AskIt.com is backed by investors including internet.com Venture Partners III, part of the affiliated venture capital arm of internet.com Corporation (NASDAQ: INTM), and Advanta Growth Capital Fund L.P., venture capital affiliate of Advanta Corporation (www.advanta.com) (NASDAQ: ADVNA, ADVNB).

AskIt's solution allows companies to cost-effectively: reduce inbound emails and customer support costs up to 80%; increase customer service levels by offering 24x7 automated support; and, gain valuable insight into their businesses. AskIt's functionality includes: self-help; inbound and outbound email management tools; and, integration with live-chat. AskIt.com customers include: Dean & Deluca, Ritz Camera, Boater's World, The American Society for Association Executives, the American Institute of Graphic Arts, the New York New Media Association, BabyUniverse.com, and ActionGear.com. AskIt.com is a privately held company and is headquartered in New York. For additional information, contact info@askit.com or call (212) 414-9590.

About phobo.com
phobo.com, Inc., www.phobo.com, is a network of interactive Web sites dedicated to providing a wide selection of leisure time products at the most competitive prices for the online shopper. The company's flagship site, www.ritzcamera.com, and its sister sites, www.boatersworld.com, and www.outerbanksoutfitters.com, are giants in their respective industries and make up phobo.com's core e-commerce business. Other sites include www.ritzPIX.com, www.fishingonly.com and www.boatingonly.com. For additional information, please contact Christine Cassiano, manager of communications at ccassiano@phobo.com or call (949) 442-0202.