Online Customer Service Provider Completes Round of Funding

New York, October 5, 2000 - AskIt.com, a leader in outsourced online customer service solutions, announced today the closing of a $2.45 million round of Series A funding led by internet.com Venture Partners III and internet.com Corporation (NASDAQ: INTM) and the Advanta Growth Capital Fund L.P. Other investors included Gabelli Group Capital Partners, Inc. and Morgan Holding Capital Corp.

AskIt.com will use the funds to expand its management team, increase its sales force and ramp up its marketing efforts.

Advanta Growth Capital is the newly formed venture capital affiliate of Advanta Corporation (www.advanta.com) (NASDAQ: ADVNA, ADVNB), which is one of the largest issuers of corporate credit cards to businesses in the United States. Advanta Growth Capital focuses on investment opportunities in the technology and information services sectors, providing specific expertise in the areas of wireless services, e-commerce support services, and direct marketing.

internet.com Venture Partners III is managed by Alan M. Meckler, internet.com's chairman and CEO. internet.com Venture Partners III invests in Internet properties that demonstrate high growth potential and promote commerce and community by providing innovative online technological solutions and vertically focused content and informational resources. internet.com Venture Funds I, II and III have invested in 47 Internet properties to date.

"We appreciate the vote of confidence in AskIt's vision and technology conferred by the receipt of this financing from these outstanding sources of venture capital," said David Gusick, Chairman and CEO of AskIt.com. "Buoyed by this synergy of capital and expertise, we can move forward with confidence to expand our product offerings, heighten our profile in the marketplace, and realize the huge opportunities we see in the market for enhanced online customer service."

"AskIt.com serves a real business need for enhanced online customer service. They have harnessed the power of the Internet to provide a powerful and affordable customer service solution to companies of all sizes," said Jonathan Kane, Managing Director, Advanta Growth Capital. "Their future looks bright as e-commerce assumes an ever-increasing role in the economy. We are enthusiastic about working with this company, which is both technologically sophisticated and attuned to current market realities, and look forward to helping them achieve their full potential."

About AskIt.com
AskIt's solution enables its client companies to cost-effectively reduce inbound email and customer support costs up to 80% and improve customer service levels by offering 24x7 automated support. AskIt's functionality includes: self-help, inbound and outbound email management tools and integration with live-chat. AskIt.com customers include: Dean & Deluca, ritzcamera.com, Boater's World, The American Society for Association Executives, the American Institute of Graphic Arts, the New York New Media Association, BabyUniverse.com, and ActionGear.com. AskIt.com is a privately held company and is headquartered in New York. For additional information, contact info@askit.com or call (212) 414-9590.