New York, August 7 - AskIt.com, a leader in outsourced online customer service, will provide e-customer service solutions for the Web site of uTOK, the pioneer browsing companion honored for its technology that builds communities and provides users with the best tools to share knowledge wherever they travel on the Internet. In addition, uTOK will strategically partner with AskIt.com to offer the AskIt! Solution to uTOK's customers.

uTOK will use Askit.com's Premium support and FAQ solution for part of its support service. "We want to provide our users with the best possible support on our Web site," said Oren Zuckerman, CEO of uTOK. "In our efforts to help new users get started, we are now empowering them to effectively find answers to frequently asked questions by using the AskIt! system."

uTOK (Users' Tree of Knowledge) is the service provider of customized and private-labeled desktop applications, which provides users with a richer and more personalized Web experience, and in turn empowers businesses with stronger customer relationships and higher conversion rates.

The AskIt! system will instantly deliver the most closely matching questions and answers when a question is asked on the uTOK Web Site, using an easy to browse and search self-help format. The customer can also submit the question to the site and receive a personalized answer via email. The question is then automatically entered into a knowledgebase.

"uTOK is now giving their customers the opportunity to help themselves with AskIt!," stated Ken Shapiro, President of AskIt.com. "This will also allow uTOK to get a better sense of what users really want to know along with lowering the number of incoming emails and phone calls received for basic information."

About AskIt.com
AskIt.com (www.askit.com) was founded in September 1999 by a team of successful entrepreneurs with a proven track record of building and growing Internet and start-up companies. The company provides outsourced online customer service and support solutions for e-commerce and corporate Web sites of small to medium-sized companies and organizations. Offering a free Standard version to a $500 per month Premium version, the AskIt system can be set up in under a few hours. AskIt.com's solution reduces inbound emails and customer support costs up to 80%, increases customer service levels by offering 24x7-automated support and allows companies to gain valuable insight into their businesses. AskIt.com customers include: Dean & Deluca, Golf Day, the American Institute of Graphic Arts, the New York New Media Association, BabyUniverse.com, and ActionGear.com. AskIt.com is a privately held company and is headquartered in New York at 116 W. Houston Street.
For additional information, contact ken@askit.com or call (212) 254-4194.

About uTOK
With a mission to connect people and the highest quality of information on the Internet, uTOK, Inc. helps people and businesses build relationships, gather data, voice opinions and share ideas. uTOK (User's Tree of Knowledge) was founded in early 1999 in Israel by pioneers of the online communities and Internet software industries. uTOK has built the ideal platform for users to communicate with each other and its core features - user generated content, a unique search engine, a democratic rating system, peer-moderated groups, and user-initiated polling - establish uTOK as a consumer-sensitive and trusted source of information. uTOK has been recognized by IDG, CNET and the World Economic Forum for its potential to impact the way consumers and businesses use the Web. Backed by T-Venture and Ridgewood Capital, uTOK manages its operations from its San Francisco office with a research and development team in Israel. Visit uTOK at www.utok.com.