Four Major Associations Enhance Member Support Services With AskIt Systems

Leader in searchable knowledge base technology helps .orgs boost their online service.

"One reason that professionals join our association is to gain access to industry information. They rely on us to provide that information quickly and accurately. AskIt Systems has helped us improve how we deliver on that promise," said Jim Dinegar, Chief Operating Officer at the American Institute of Architects, one of the first associations to use AskIt.

While AskIt allows associations to easily compile, organize and dispense large amounts of information, it also acts as a powerful marketing tool. A few of the organizations restrict access to their Q&A knowledge base to members only, but promote the service on the public part of their Web site to entice new members to join. Others, like the ASAE, use it to increase sales by promoting their books and events in the answers.

"We are impressed with the creative ways in which our clients are using the AskIt product," said David Gusick, Founder and CEO of AskIt Systems. "These organizations have realized the potential of AskIt's technology by using it not just as a customer support tool, but also as an educational service. We will continue to work closely with them to learn how we can evolve the product to meet their members' growing needs."

Though these organizations cite increased member satisfaction as the primary reason for using AskIt, cost savings follows as a close second. AskIt helps reduce support costs associated with answering redundant questions via phone and email. Based on numbers established in a Forrester Research report on inbound business-to-business support costs, The National Association of Independent Schools has already saved over $35,000 in just four months since launching AskIt on their site.

Marcie Granahan, Vice President of the American Society of Association Executives - the association of associations - says AskIt has helped boost their online service. "We strongly recommend AskIt to other organizations looking for a robust, yet reasonably priced customer service solution. AskIt has helped ASAE reduce the cost of servicing its members while enhancing the quality of our service."

Other AskIt clients include a number of leading financial institutions such as Citibank and Scottrade, and manufacturers such as Compaq and Sentry Safe.

AskIt's solution allows companies to cost-effectively: reduce inbound emails and customer support costs up to 80%; increase customer service levels by offering 24x7 automated support; and gain valuable insight into their businesses. The AskIt System's functionality includes: self-help knowledge base; inbound and outbound email management tools and integration with live-chat. AskIt's customers include leading companies such as BankOne, Citibank and Compaq, as well as major retailers such as Ritz Camera and BabyUniverse.com. AskIt is a privately held company and is headquartered in New York. For additional information, contact info@askit.com or call (212) 414-9590.