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Irvine, CA—Phobo.com, a network of interactive Web sites including
ritzcamera.com, boatersworld.com and ritzPIX.com, has implemented AskIt.com’s
solution, the AskIt! system, to provide online customer service. Now visitors
to phobo.com’s sites will be able to get answers to their questions 24-hours
a day with a self-help service in an interactive FAQ format.
"Our top priority at phobo.com is ensuring that visitors to our online
shopping Web sites can easily find what they are looking for and have a
pleasant experience," said Andre Brysha, vice president and chief
marketing officer of phobo.com. "The AskIt! system allows our customers
to enrich their shipping experience by getting the help they need without
having to wait or get off line."
When a question is asked on the network of sites using the AskIt! system,
the most closely matching questions and answers appear. If the customer does
not find a satisfactory answer, the question can be submitted to an expert at
the site who responds with a relevant answer. The expert’s answer then
becomes part of the system. In this way, AskIt! builds an ever-expanding
database of information.
"AskIt! will enable phobo.com to increase their customer service
levels while reducing inbound e-mails and phone calls for basic
information," said Ken Shapiro, president of AskIt.com. "In
addition, the information captured in the system’s knowledge base will allow
phobo.com to gain valuable insight into their business and customers simply by
tracking the questions that are asked."
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